859-495-4495
Marketing
6 years
Management
4 years
User Experience
10+ years
Graphic Design
4 years
Experience
Technologies
Wix
GoDaddy
Shopify
Canva
Adobe
Figma
META
ChatGPT
FB
IG
X
TikTok
Super Powers
Design
Content Strategy
Community Growth
UX/UI
Storytelling
Video Editing
Brand Voice
Analytics
22
Social Media Manager
Oversaw end-to-end social media marketing for multiple clients, developing creative strategies, visuals, and campaigns that boosted engagement, brand awareness, and follower growth.
18-19
Brand Ambassador
Executed experiential and event marketing campaigns for national brands, blending creativity, coordination, and customer engagement to deliver memorable in-person experiences.
09-11
PR & Facebook Manager
Supported eco-innovation initiatives by managing communications and consumer outreach that promoted recycling awareness and brand-sustainability partnerships.
Education & Certifications
Rutgers University
Bachelors Degree
Class of 2009
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Studied environmental policy, business, marketing, management, and behavioral sciences, building a strong foundation in psychology, economics, communication, and analytical reasoning that enhanced both problem-solving and interpersonal skills.
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Earned Dean’s List honors and a competitive scholarship for academic excellence; interned at NCC Media (now Ampersand), sold advertising for the campus newspaper, and promoted a startup on campus as a student rep.
Coursera
Google UX Design Professional Certificate
June-Dec 2021
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Completed Google’s six-month UX Design Certificate through Coursera, gaining hands-on experience in user research, wireframing, prototyping, and usability testing using industry tools like Figma and Adobe XD.
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Developed a strong understanding of user psychology and accessibility principles, applying human-centered design methods to create intuitive, visually cohesive web and app interfaces.
Success stories
Balancing creativity, strategy, and execution to achieve meaningful results
Client
Dreamy Whip
Project
#KindnessMatters Marketing Campaign
Project Background
Mission:
Increase local brand visibility and community recognition for a family-focused ice cream shop through a creative, community-driven marketing initiative.
Challenge:
Dreamy Whip needed a cost-effective strategy to strengthen local name recognition and position the brand as a positive, community connected business in a competitive local market.
Solution:
Created the "KindnessMatters" campaign, a grassroots marketing initiative that elevated Dreamy Whip’s community presence, generating strong engagement and local media exposure.
Results
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4× rise in positive reviews for Dreamy Whip
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3× boost in engagement & mentions
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Thousands of media impressions
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Increased customer discovery
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Enhanced community reputation
Client
Jesse Brewer
Project
Event Branding & Fundraising
Project Background
Mission:
Support and amplify Boone County Commissioner Jesse Brewer's charitable events by creating branded, donation-driven campaigns that highlight community involvement and make it easy for local businesses & people to participate.
Challenge:
Cohesively tie together online fundraising, event promotion, and storytelling for 2 separate events that needed consistent branding, a streamlined donation experience, and shareable digital content
Solution:
Built dedicated event pages with donation forms and storytelling for Putt for Presents and Holiday Angels. Designed cohesive branding across banners, shirts, signage, and produced video content. The campaigns drove community engagement and gained positive media coverage.
Results
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Cohesive branding across both events
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Streamlined online donations
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Increased public engagement
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Positive local media coverage
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Strengthened community connection
Client
Vasseur Electric
Project
Website Build with Branded Design
Project Background
Mission:
Create a professional, easy-to-manage website for a growing local electrician that clearly communicates services, builds trust with homeowners, and helps generate new leads through a clean, branded design.
Challenge:
The client had no prior website or consistent brand identity. The goal was to design a simple, visually cohesive online presence that would look professional while being effortless for the small business owner to update independently.
Solution:
Built a user-friendly GoDaddy website with an emphasis on clarity, brand consistency, and strong visual storytelling. Incorporated bold color contrasts, intuitive navigation, and clear calls to action to encourage customer inquiries.
Results
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Established a professional, trustworthy online presence
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Expanded his logo into a full, cohesive brand identity
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Strengthened visual consistency across web and print
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Increased brand credibility with clean, modern design
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Empowered the client to manage and update his own site
Client
Head2Toe Waxing
Project
Brand Identity & Digital Growth
Project Background
Mission:
Strengthen Head2Toe’s digital presence and visual identity through consistent branding, design, and online engagement.
Challenge:
Develop cohesive branding and social content that would attract new customers, highlight seasonal promotions, and create a recognizable, polished look across all digital and print channels.
Solution:
Created a unified brand identity system spanning social media, web, and print design. Designed custom packaging, business cards, stickers, and promotional materials; developed a new website; and produced consistent, on-brand social content to enhance visibility and customer loyalty.
Results
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200% increase in Facebook reach
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90% increase in Instagram reach
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Steady growth in followers
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High engagement on seasonal posts
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Stronger, more recognizable brand identity
Client
Cincy Area Properties
Project
Website Redesign & UX Optimization
Project Background
Mission:
Modernize the company’s online presence with a user-friendly, bilingual website that improves accessibility, streamlines operations, and makes it easier for tenants and property seekers to connect with CAP.
Challenge:
Design a more intuitive and accessible online experience that serves tenants, prospective renters, and investors while reducing maintenance requests and simplifying daily operations for staff.
Solution:
Built a responsive Wix website focused on user experience and efficiency. Added bilingual accessibility tools, simplified navigation and backend functions, created a tenant self-help library to reduce maintenance requests, and launched with an email and social media campaign to drive awareness.
Results
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4× increase in website traffic
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More rental applications submitted
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2× reduction in late rent payments
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30% fewer maintenance requests
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Greatly improved staff efficiency
References
Real feedback from clients who’ve trusted me to bring their ideas to life through strategy, design, and marketing.
01
Jesse Brewer
CEO of Cincy Area Properties
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"I love the video!"
"Thank you for all your help! I really appreciate you!"
“Awesome site design, I really like this."
02
Lisa Mays
Owner of Head2Toe Body Waxing

“I truly appreciate you and everything you have done and are doing for me. Thank you!”
03
Hans Engelhardt
Owner of Crescent Insurance

"You are awesome! I love this video. It's perfect!"
"Thank you for taking care of it! It looks great. You did a great job."

"I absolutely love what you did to the website, great idea!"
"I just got my first lead from the new website!"
05
Louis Vasseur
Owner of Vasseur Electric

“I just previewed it on GoDaddy and it looks great!!! Let’s publish it!"
"Emily, thank you again for all of your hard work and help!"
About Me
I’m a creative soul who finds joy in building, crafting, and bringing new ideas to life. I care deeply about animals, the environment, and finding ways to make the world a little better through everyday choices. When I’m not working on projects, I love spending time outdoors, going on nature walks, reading, or just enjoying simple moments with my family. I’ve been married for over eleven years, and our two kids are the center of my world. They inspire me daily to stay curious, kind, and grateful for the small things that matter most.

Let's ignite your digital success
Email, call, text, or send me a message
859-495-4495
Emily.Hatton@GetMore.Marketing


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